What do Coca-Cola Enterprises, Foursquare and Capital One have in common? APIs are transforming their business into more successful organizations.
The proliferation of devices, and the resulting demand for consumable data, has changed expectations of how, when and where consumers engage with you. Businesses that can stay ahead of these changing expectations are leapfrogging their competition with greater reach, new revenue channels, lower operating costs, and faster time to market. They recognize that a successful API strategy is one of the most powerful sources of competitive advantage in business today.
BAPI is an invitation-only global leadership forum for executives, where leading companies like athenahealth, Gnip, Salesforce.com, Twilio and Uber shared their API strategies and best practices, while thought leaders like David McCandless and Naveen Selvadurai shared their visions of the future.
For videos of last year’s BAPI presentations, as well as more content from Mashery, visit us at www.mashery.com/videos.
“Instead of having to invest millions of dollars and months trying to instill larger B2B solutions, APIs allow you to get that stickiness for a much lower investment.”
Martha van Berkel | Cisco | BAPI
“We’re absolutely using APIs to access digital channels. We’re using it to extend data. We’re using it to extend to mobile and the cloud.”
Kevin Flowers | Coca-Cola Enterprises | BAPI
“Our API lets us deploy apps on multiple platforms, so we can reach readers anytime, anywhere.”
ERIK BURSCH | USA Today | BAPI
“We have a much better chance at succeeding if we co-develop with all the creative minds out there instead of fearing them.”
Paul Sun | Capital One | BAPI
“We use our API as an innovation lab and an opportunity to take business development and partnerships to a whole other level that didn’t exist before.”
Brad Wing | YPG | BAPI
“We have a range of products that are only possible when you’ve got the API type of approach. You can’t do that when everything is locked into complex stacks and the technology is not flexible.”