November 13

Altitude London
Millbank Tower
21-24 Millbank

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The Business of APIs: From Dreams to Dollars
Oren Michels, Co-Founder, Mashery
Master of Ceremonies
Caroline McCarthy, @caro
Finding the Unmarked Trail
David McCandless, Author, Information Is Beautiful
Data not only provides new opportunities to grow your business, it offers new ways to see the world. Hear from one of the foremost experts in harnessing and presenting big data to glean new insights and discover new paths to success.
PANEL DISCUSSION: Think Like an Entrepreneur
Moderator: Devon Biondi, VP of Strategic Services, Mashery
Nicolas Steegmann, Co-Founder & CEO, Stupeflix
Andy Young, UK Country Lead, Stripe
James Moore, Co-Founder & Business Development Director, Central Index
Chris Morton, CEO & Co-Founder, Lyst
Whether your business challenge is going mobile or tackling big data, you'll want to hear how these forward-thinking entrepreneurs tackled classic business challenges with APIs. They'll discuss the latest trends in API success, and show how lean teams use new strategies to solve old business problems familiar to any savvy executive.
Managed Partnerships in the Cloud Era
David Bloom, CEO,
APIs make it possible to build, scale, and maintain technology partnerships like never before, but developing the right relationships and getting partners up to speed can be a complicated process. Listen in as one company takes the stage to explain key strategies, best practices, hidden advantages, and other tricks of the partnership trade.
APIs to Enable the Internet of Everything
Sal Visca, CTO, Elastic Path
The Internet of Things has helped create the hyper-connected consumer. But how can business monetize these ubiquitous connections? Most IT professionals are already familiar with the Pace Layering approach advocated by Gartner. In this lively session, Sal will show you how that layering strategy can be extended to the world of APIs. You’ll learn the secret to marrying business value and API technology by using an intelligent touchpoint broker to foster and propel innovation.
The Borderless Business: APIs for Global Expansion
Linda Kozlowski, VP of International Marketing, Evernote
As the Internet often makes country borders irrelevant, product development faces a new challenge: creating a global product that is high enough quality to meet the standards and tastes of people around the world with minimal customization and localization. Evernote's Linda Kozlowski explains how the company has taken this route by facilitating localized experiences through its API, offering a case study for how an API can become a point of global access for the borderless business.
Navigating a Path to New Products
Peter Moeykens, Fellow, Location Based Services, TomTom
With the growing influence of the CTO and the IT department in major companywide decisions, enterprises increasingly need to treat APIs as full-fledged products—setting targets for revenue, reach, and branding. Join this strategy session to understand best practices for managing APIs as well-rounded products and platforms that can drive business growth and meet user demands.
Spinning Data Into Gold
David Frankel, President, EDGAR Online
Creating Success / APIs Changing Business
Kevin Flowers, CTO, Coca-Cola Enterprises
With 170 million consumers, Coca-Cola Enterprises is hardly a small business, and coordinating the sprawling enterprise for maximum efficiency isn't easy. CTO Kevin Flowers will discuss how an API-centric approach has helped with transparency and scale, and will talk about some of the lessons he's gathered along the way -- including the roadblocks he's encountered -- that will be relevant to any other enterprise.
Building Apps That Change the World
Paull Young, Director of Digital, charity:water
In just seven years, charity: water has raised over $100 million to bring clean water to 3.3 million people in 20 countries. Not only have they used digital innovation to effectively raise millions online, they've also provided data to donors on all 9,000+ water points they've funded around the world. Learn how this New York based start-up is reinventing charity through an innovative, data-based approach to digital.
APIs and Data Refineries: Generating New Possibilities
Dr. Andreas Weigend, Founder of Social Data Lab and Former Chief Scientist at Amazon
Executives need to understand the constantly evolving landscape of consumer behavior and unprecedented data to identify potential new business opportunities, and former chief scientist Dr. Andreas Weigend wants to change companies’ view of the consumer. The consumer is not the enemy, but a rich source of data and help for the company. Weigend will be speaking about how an innovative approach to data and APIs -- "data refineries" -- can get the enterprise on this track.


Co-founder and CEO

As CEO of Mashery, an Intel Company, Oren Michels leads the team responsible for connecting 175 leading brands with 216,000 developers to build 76,000 live apps using APIs. With Mashery, Oren created the Business of APIs conference, now in its 6th year. A frequent speaker at events globally, Oren has [...]

Master of Ceremonies

Caroline McCarthy is a consultant working with both start-ups and Fortune 500 companies on storytelling strategy. She previously was a marketer at Google and a journalist covering social media and digital culture at CBS and CNET. Caroline has appeared on CNBC, MSNBC, Fox News, CBS’ Early Show and NBC’s TODAY Show, among [...]

Founder of Social Data Lab, Stanford and Former Chief Scientist at Amazon

Dr. AndreasWeigend is an expert in social and mobile technologies, consumer behavior and digital marketing. He directs the Social Data Lab and teaches at Stanford University and UC Berkeley. His research centers on how the ongoing social data revolution impacts consumers, companies, and society. He was the chief scientist at [...]

Coca-Cola Enterprises

Kevin Flowers is currently the Vice President and Chief Technology Officer for Coca-Cola Enterprises, Inc. Kevin’s responsibilities and expertise include Digital Strategy, Cloud Computing, Enterprise Mobility, Enterprise Integration and Innovation. His innovative solutions for Coca-Cola Enterprises have received numerous industry awards including the Information Week Mobility Innovation Award as featured [...]

Author, Data-Journalist and Information Designer

David McCandless is a London-based author, data-journalist and information designer, working across print, advertising, TV and web. His blog and best-selling book Information Is Beautiful are dedicated to visualising ideas, issues, knowledge and data – and to discovering new patterns and stories in the seas of data swamping and surrounding [...]

Vice President, International Marketing

Linda has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads international marketing, including regional office management and development, marketing, PR and development of marketing partnerships. Prior to Evernote, Linda was based out of Hong Kong and led global marketing and [...]

Director of Digital
charity: water

Paull Young is Director of Digital at charity: water, a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 60% of its fundraising [...]

Fellow, Location Based Services

Peter Moeykens has been building state of the art cartographic database production and maintenance systems for GDT, Tele Atlas and TomTom since 1987. In his current role Fellow & Lead Architect for TomTom’s Location and Live Services product unit, Pete continues to be responsible for technical development and strategy. In [...]

Elastic Path

Sal is responsible for developing Elastic Path’s long-term technology strategies as well as spearheading a process to bring new enterprise ecommerce solutions to market. Sal has over 24 years of experience developing long-term technology strategies and understanding emerging markets and technologies.

EDGAR Online, Inc.

David A. Frankel currently presides over the data and analytics business for EDGAR® Online, an RR Donnelley company. Mr. Frankel brings 20 years of leadership in sales, marketing, and business development at prominent financial information services firms. Prior to EDGAR®Online’s acquisition by RR Donnelley in August 2012, he served as [...]

Co-Founder & CEO

David Bloom is co-founder & CEO of, and open platform for restaurant food ordering with the country’s fastest growing restaurant ecommerce network. is backed by Google Ventures, TechStars, and 500 Startups. David lives in Brooklyn with his understanding wife and two kids.

CEO & Co-Founder

Chris is the CEO and co-founder of Lyst – one of the world’s largest fashion marketplaces. Lyst aggregates the inventories of leading department stores, boutiques and brands using a variety of data sources, including APIs.  The company’s investors include Accel Partners and DFJ Esprit.  Prior to starting Lyst, Chris was a Venture Capital [...]

Founder & Business Development Director
Central Index

James launched in 1997 in Oxford, UK – a network of local business directories. In 2005 he took a strategic investment to spin out a white label directory platform and API for local and national newspapers. was acquired in 2010 by Touch Local Group, and James is Business Development [...]

CEO & Co-Founder

Nicolas Steegmann is the CEO and cofounder of Stupeflix. His past includes Web Product Manager at Exalead, a search engine company now part of Dassault Systemes, and Consultant at Roland Berger Strategy Consultants. Steegmann holds an engineering degree from the Ecole Centrale Paris.

UK Country Lead

Andy works on building Stripe in the UK, helping businesses of all sizes accept card payments through web and mobile apps. An engineer and hacker at heart, Andy started out creating his own games at age 7 on a ZX Spectrum. After an early career building web apps for e-commerce, real estate and more, while studying [...]

Vice President, Strategy Services

Devon works closely with Mashery customers advising them in all stages of their API lifecycle from program conception to platform launch. Prior to Mashery she was the Chief of Staff at TIBCO Software where she worked as a strategic advisor to the CEO in all aspects of the company from [...]

RT @aweigend@vivekchopra: Insights from @aweigend on #sensors at #BAPI2013” borrowed from @kk