The Business of APIs

Monday, March 17th @ The Yale Club of New York City

Platinum Sponsor - Mashery, Inc.

How can companies economically build online partnership programs with tens of thousands of partners? Today, just about any business that offers services over the Internet is looking to broaden distribution by offering their services through APIs. They recognize that if they package their services as easy-to-implement building blocks, there can be immediate benefits as they leverage the existing traffic and growth of third-party sites.

In this one-day conference, you will learn from companies that have launched API distribution channels – why and how they did it, what they expected the return to be, and how they measure their program's success. You’ll hear from the people who launched some of the Internet’s most successful partner/developer programs. And you’ll learn how you can launch your own API program rapidly and cost-effectively, with minimal involvement from your internal development and IT teams.

We’ll end the day with a discussion among prominent investors about how the trend toward APIs has impacted investment, valuation and strategy. The discussion will be led by Quentin Hardy, Senior Editor and Silicon Valley Bureau Chief of Forbes.

The conference will take place on Monday, March 17, 2008, at the Yale Club of New York City - a beautiful facility located just across the street from Grand Central Station - from 1:00 to 6:30 pm, followed by a hosted cocktail reception. Space is limited – sign up today!

Special Announcement:

TechSmart Solutions Group is offering a two-day training course on SOA &Web Services Security in New York City on March 10th & 11th, 2008. This event is ideal for IT professionals of all levels who are looking to implement a SOA or who may be interested in securing their web services–based applications. Attendees will learn to identify, define, diagnose, and implement a comprehensive security strategy. For more info, visit http://techsmartgroup.com/webservices_security_training.html