Agenda

March 17, 2008
1:00 – 1:30	Registration
1:30 – 3:00	The Business of APIs Welcome Oren Michels, CEO, Mashery APIs and Openness Jeremy Zawodny, Technical Yahoo, Yahoo! Partners, Money, and APIs Moderator: Quentin Hardy, Senior Editor, Forbes Panelists: Nathan Freitas, Co-Founder, Cruxy Jonathan Levine, CTO, Linkshare Scott Rafer, CEO, Lookery Make Your Partners Happy Chris Phenner, Vice President Business Development, Thumbplay
3:00 – 3:15	Break
3:15 – 5:00	Nuts and Bolts of Opening Your API Success Story: Compete David Cancel, co-founder and former CTO Managing Your API Oren Michels, CEO, Mashery Successful Developer Programs Dave McClure, Master of, 500 Hats Media and the Open API Moderator: Quentin Hardy, Senior Editor, Forbes Panelists: Ty Ahmad-Taylor, Vice President Product Development, MTV Music/Logo Group Kristie Bouryal, Executive Director, Nielsen Business Media Online Sandor Marik, Director of Marketing, CondeNet
5:00 – 5:15	Break
5:15 – 6:30	Where Do We Go From Here? APIs and Corporate Strategy Lauren Cooney, Program Director, IBM Follow the Money Moderator: Quentin Hardy, Senior Editor, Forbes Panelists: Brad Burnham, Managing Partner, Union Square Ventures Chris Fralic, Partner, First Round Capital David S. Rose, Managing Principal, Rose Tech Ventures Platforms and the Next Generation Steve Fisher, Senior Vice President, salesforce.com Quentin Hardy, Senior Editor, Forbes

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